Archive for February 2nd, 2008

Your Digital Brand

What is your digital brand?  Maybe you are asking, what is a digital brand?  Maybe we have to step back one more step and ask…what is branding?  According to Webster’s New Millennium Dictionary, they define branding as:  in marketing, the sum total of a company’s value, including products, services, people, advertising, positioning, and culture.   [...]

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