Your Digital Brand
What is your digital brand? Maybe you are asking, what is a digital brand? Maybe we have to step back one more step and ask…what is branding? According to Webster’s New Millennium Dictionary, they define branding as:
in marketing, the sum total of a company’s value, including products, services, people, advertising, positioning, and culture.
Today, organizations and individuals have to give thought to their online brand as much as they consider their branding in the physical world. Your brand is the value attached to your reputation. How you represent yourself to your customers and in turn the reputation you have in your community.
With that in mind, how are you representing yourself online? Is your online image professional? Maybe it is time to ask your employees and customers what their first impression is when they visit you online. Are they impressed or…maybe not so much? Can they navigate through your site easily and find what they are looking for? Increasingly, if people visit your online storefront and they feel like you do not have your act together, they will probably move on to find the product or service elsewhere. Most businesses in Halifax can not afford to have potential customers walk away.
As more and more of business and product research is done online, it is increasingly important that organizations take their web branding seriously. Think about your organization and its online image. Share your thoughts…be honest! Let’s hear about the good, bad…and even the ugly! Then, what do you need to improve?
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Comments
Good job with this blog. One way I like to think of a digital brand is:
“On the web, your brand is whatever Google says it is.”
Keep up the good work.
David
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