Archive for February, 2008
Network, Network, Network
Small businesses in Halifax NS should be networking all the time. Networking helps you continue to expand your circle of contacts and improves the chances that people will refer people in their circle of influence to you. Its all about building relationships. Getting to know people. Letting others know you are interested in them and [...]
Why Blog?
A good question don’t you think? There are now so many blogs online that the world is filled with information overload. People are utilizing blogs to share their thoughts on everything you can possibly imagine. But, from a small business standpoint, why blog? If you run a small business or non-profit organization in Halifax, Nova [...]
The WOW Card
The business card. A simple piece of paper with some ink. Right? Well, the business card has a rather interesting history. According to Wikipedia, the first version of business cards appeared as the “Visiting Card” in 15th century China. Then the emergence of “Trade Cards” came about in 17th century England. These cards were used [...]
Logo Evolution
In your organization, the visual element that represents you in the most creative way is your logo. There are many famous logos that we have all seen evolve over a company’s life. A recent article by Neatorama has traced the history of some very famous logos. I find it interesting that Neatorama has taken this on [...]
Google is Branding You
Ever “Googled” yourself? Did you like what you found? Ever entered someone else’s name to find out more about them? David Meerman Scott says that “on the web, your brand is whatever Google says it is“. Tim Ferris has a similar take. He has written an interesting article on how to manage your name online. You [...]
Bowl Poll
In Canada, the CRTC annoyingly asserts its control over our choice to view the Super Bowl via the US network feed, by forcing us to see the Canadian network overlay and hence the Canadian (mostly sub-par) bowl advertising. For those with the high-def Fox channel last night, you were able to watch the US ads [...]
The Marketer’s Dream Day
I do not plan to blog on Sundays. However, this Sunday will likely be the one exception. Today is Super Bowl Sunday. The day that passionate marketers are as interested (or possibly more interested) in the commercials than in the game itself. If you are a marketing professional, your career dream would be to create [...]
