Archive for March, 2008
Develop Your Blogging Voice
In the fall of 2007, I was reading several new books on entrepreneurship and marketing. I was preparing to launch a new marketing company of my own so I thought I should read some current literature to help me focus. I came across The New Rules of Marketing and PR by David Meerman Scott. This [...]
E-mail Campaigns: The Proof of Personalization
I have been managing some product e-mail campaigns for an organization for the past few years. Doing coast-to-coast campaigns to support the face-to-face efforts of their sales force. The company released 4 new products in March 2007. Their biggest sales cycle for these products is March-July. So, we did a series of campaigns in support [...]
Dumbed-Down Branding
The phrase “dumbed-down” usually infers that something has been made simple. Often in marketing, keeping it simple is a good thing. When it comes to branding however, dumbing it down can have just plain dumb results. Seth Godin has written a branding post on his blog that provides some examples of dumb name branding strategies. [...]
The Blogging Mission
If you belong to a church, here is a tested idea that worked very well recently at the church I attend. Most churches at some point have a short-term mission trip to somewhere outside their town or city. My church, LifeBridge Community Church in Dartmouth, Nova Scotia, recently had a team of 8 people on [...]
Starbucks: Don’t Annoy Your Customers!
I personally am not a real fan of Starbucks. I know, that comment alone will get some backlash. Yes, I am amazed at what they have been able to accomplish with a simple (high-end) coffee shop. The Starbucks story is one of legend in the business community and is the subject of many a business [...]
Why Blog: Lessons
In February, I wrote a post on why small businesses and non-profit organizations in the Maritimes should Blog. It was an experiment to test some of the literature I have been reading of late on how blogging can benefit an organization in search rankings. Here are some lessons learned: 1) The experiment was a total [...]
Marketing Integrity Blog 2
Yes, I have registered a new blog for Marketing Integrity. You see, I rushed launching this new business in January, and was waffling back and forth on the actual company name. Branding is very important…especially for a marketing company. It is best to get it all figured out early. In mid-February, it was becoming obvious [...]
