Greenwashing
Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service.
It is sad, but many companies have chosen to market themselves or their products with a green label to appeal to consumers who want to make a difference in their buying habits for the sake of the planet. Terachoice did a comprehensive study of products to determine their green integrity. The Vancouver Province reported on this study last week and published an article on Terachoice’s 6 Sins of Greenwashing.
It all comes down to integrity. And many choose to abuse the customer relationship with false truths. We must find ways to conserve our environment. Let’s just not jump on the bandwagon and be caught lacking. Destroying your “trust” relationship with a customer under any banner is never worth it. Once a customer discovers a lie they will never trust you again. The risk is just to great. Always err on the side of truth and integrity. The relationship will be much longer lasting and much more profitable.
Tweet« Apple Distribution | Home | One Bright Light »
