The phrase “dumbed-down” usually infers that something has been made simple. Often in marketing, keeping it simple is a good thing. When it comes to branding however, dumbing it down can have just plain dumb results. Seth Godin has written a branding post on his blog that provides some examples of dumb name branding strategies. [...]
February 2, 2012
by: David Tonen • Media, YouTube
January 19, 2012
by: David Tonen • Media, YouTube
January 17, 2012
by: David Tonen • Media, Technology
January 13, 2012
by: David Tonen • Church Marketing, Marketing, Ministry, YouTube
October 16, 2011
by: David Tonen • Church Marketing, Media, Ministry, Small Business
April 1, 2011
by: David Tonen • Google, Media, Small Business
February 6, 2011
by: David Tonen • Advertising, Marketing, Small Business
January 8, 2011
by: David Tonen • Church Marketing, Management, Marketing, Ministry, Sales, Small Business
January 13, 2012
by: David Tonen • Church Marketing, Marketing, Ministry, YouTube
October 16, 2011
by: David Tonen • Church Marketing, Media, Ministry, Small Business
June 3, 2011
by: David Tonen • Facebook, Google, Media, Ministry, Social Media, Technology
March 21, 2011
by: David Tonen • Branding, Canada, Church Marketing, Marketing, Ministry
