Archive for March, 2008
Name and Number Please!
Scenario: You are scheduled to fly but your flight gets cancelled and you need to call customer service to reschedule. You are stressed and disoriented by the trip going off the rails. You look on your itinerary for the airline’s customer service number. What they provide is 1-800-888-TACA – you pull out you blackberry and [...]
One Bright Light
It is truly amazing to me how companies seem to daily drop the customer service ball. Today my wife and I were scheduled to travel to the United States on an American airline (I could go on about the Canadian carriers but I’ll save that for another post). We made an error in timing. Our [...]
Greenwashing
Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service. It is sad, but many companies have chosen to market themselves or their products with a green label to [...]
