Archive for April, 2008
The Spiritual Web
Churches of Atlantic Canada. May I have your attention please? It’s time for a change. It is unfortunate but true. Most of your web sites have been found lacking. You may be wondering who has been playing judge? We’ll as it turns out, most ministers I speak to are ashamed of their church’s web site. [...]
Marketing is Evil?!
Marketing is evil. So starts a blog post by Scott Ginsberg titled “Stop Calling it Marketing“. Unfortunately, sometimes Scott is right. I am a “marketing guy” and even I think marketing has an evil side. Scott says: Or at least, that’s the perception. That marketing is dishonest. That marketing is contrived. That marketing is manipulative. [...]
The Dark-Side of Human Resource Management
I know of a company’s human resources department that has distilled a person’s career down to two simple sentences in a company-wide announcement. When employees are dismissed, terminated, or leave of their own accord, they send out this one simple and consistent announcement via e-mail, regardless of the reason of departure: This is to announce [...]
Blogging Brevity
Since last November, I have come across about a dozen blogs that I have chosen to read consistently. Every day or two I read the posts their authors contribute on the topics of marketing or technology focused towards small businesses or churches/ministries. It has been an enjoyable journey reading the insights of these men and [...]
Passionate Pastors
It seems that many of my recent posts over the past couple weeks have had the recurring theme of passion. This has not been intentional, but it is a subject that has been close to my heart so far this year. For the past two days I have had the privilege of joining about 40 [...]
Email Subject Lines: Keep Names Out!
In today’s e-mail world we are bombarded in our in-boxes. For most of us it is becoming a challenge to keep up with it all. That is why the subject line of an e-mail is becoming even more important than ever. Sometimes you have to give the recipient a reason to open your e-mail…something to [...]
Passion: Going with Your Heart
Last week I wrote an article called Develop Your Blogging Voice. I shared how blogging has ignited my passion for marketing and ramped up my desire to learn through active reading of blogs and books on marketing. I mean it! I have been launched into a new-found excitement for how marketing can help small business [...]
