SPAM Never Tasted So Bad
SPAM. No, not the SPiced hAM. Anyone who has an e-mail account is more than familiar with SPAM. Perhaps more familiar than we would like to be. Did you know that this month {May 2008} is the 30th anniversary of SPAM? Hard to believe. Another fact that is hard to believe is the percentage of SPAM identified the in the Symantec State of SPAM report for May 2008:
Few people in the industry are celebrating spam’s 30th birthday during the beginning of May this year, however the email menace has afforded us an opportunity to review just how prominent it has become. During the month of April, 80% of all email was spam, with that number jumping as high as 87% at times.
WOW! 80+% of all e-mail sent is SPAM. That is outrageous isn’t it? Are you surprised?
The important lesson here revolves around permission based marketing. In your organization, please ensure that you get the permission from your contacts to send them regular e-mails. Get their permission before you send e-newsletters, special offers, or coupons. Also, make sure you never sell or share your e-mail list with anyone. It is a privilege to get an e-mail address from your customer. Treat it as private property and with the highest respect. A simple rule is to treat their e-mail address as you would want your own e-mail treated. None of us likes to have our time wasted or our e-mail address abused. If we remember this in relation to our customers, we will build a much better rapport with them. Essentially, only send them an e-mail if you have something of value to add to their day. Then your relationship is golden!
Please share any of your SPAM or Permission-Based e-mail marketing insights or reactions…
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