Books vs. Blogs

By David Tonen • May 19th, 2008

Books vs BlogsI realized today that I have spent more time reading in the past 6-months than normal, concentrating on blogs rather than on books. My keen interest has been to get up-to-speed on marketing, e-marketing, technology, and social media. Historically, I have consumed information on business and career topics from books. Now…not so much. I have been roaming the web gaining knowledge and being introduced to cutting-edge insights and conversations via blogs I find on my own and suggestions served up from new friends on Twitter.

Last week Rick at EyeCube wrote a post where he reflected on his declining use of traditional media like radio, TV, and newspapers in comparison to his use of technology fed sources for the same content. He says in his post:

If you are producing information content that isn’t mobile or time-agnostic, go find something else to do, you’re wasting your time.

This got me thinking about books as well. I spent 18 years in the educational publishing industry so marketing books has been a huge part of my career. Are print books dying? Looking through your local big-box book store like Barnes and Noble or Chapters might not indicate they are. Amazon.com is still doing big business but will this change? Maybe it is just me and the subject matter I am currently reading about. By the time someone writes a book on the topic of e-marketing, social media, or technology, the information is out-of-date when it is printed.

I clearly do not have the answers, but the way our world is changing with technology being increasingly integrated into our daily activities, something has to change for the book publishing industry. So, what I am curious about from you are your insights and your feedback as you reflect on your personal online vs. print information consumption. Are you reading more blogs or books lately? I thought it would be fun to creat e a simple poll and engage some conversation on this topic. I think the answers will provide some interesting observations and you will help satisfy my curiosity. Please vote and add your comments!

[polldaddy poll="622696"]

  • Rick

    It’s funny, while my TV, radio (music) and newspaper consumption have gone down, I still love books. I just finished Rob Walker’s Buying In this morning – it’s a good read, worth picking up.

    Books (and magazines to some degree) are both mobile and time-agnostic, and more crucially, they haven’t been replaced by something else that works as well (at least for me). I think the book has a longer shelf life (pun intended!) than network TV or newspapers.

  • http://www.benjaminboudreau.ca Ben

    I still read industry books when I can but I can’t help but feel that it’s hard for them to stay current enough to be relevant. Now most of the good books come with blogs to keep the material updated. Testament to the need for evolving content?

  • http://www.MarketingIntegrity.ca David

    @Rick: I still love books too. This may just be a phase for me – I have over 6 books waiting to be read this summer. Books do have a longer life than some of the other media but as reader devices for e-books get better I think we will start to see some shift.

    @Ben: Good point Ben. Almost every book dealing with time-sensitive or evolving content does seem to incorporate a blog. Some authors are doing a much better job of blogging alongside their product than others. I recently began reading a book that has this accompanying blog…for a book on new media…the blog needs work!
    http://www.themediarules.com/

  • http://www.problogger.net Darren

    I find I read books and blogs for very different reasons. Books for me are about relaxation (novels). I also find that I am drawn to books if I want to explore a larger topic where as I go to blogs when I’m looking for a specific piece of information.

    As both an author and blogger I find that my readers treat my book and blogs similarly. The blog is read by people who either want to track with me over time OR that are using it as a research tool to find answers to specific problems. The book is more for people who want to be taken through through the topic from A to Z. The weakness of a blog is that it dates and is presented in an illogical order with bits and pieces of the overall topic in all kinds of orders and places. A book can make order/sense of the topic.

  • drcris

    @Darren
    I agree with you about the different roles of books and blogs. The blurring comes a lot more with non-fiction. Fiction is clearly book-territory for me. Non-fiction is a bit trikier.

    Books are a great way to look at one topic and work through it in a logical way. You can have a lot more continuity with a physical book. Blogs are about tapping into topics for short “sound bites”. Are they like the television of literature?

  • http://martin-english.com/whatsup martin english

    I agree with Darren – I didn’t know why until he presented his reasoning.

    An extra reason is that I can make my own logical sense of the subject matter. I can annotate a book, and provide my own cross references. The key here is that I do not have to decide on an annotation system and stick to it – I can use postits, pen, pencil, scraps of paper from magazines and papers, all within the same book :)

    BTW, when reading for relaxation (which I don’t do enough of ), I do read some blogs for their humour, but about 95% of my downtime reading is books

  • http://www.MarketingIntegrity.ca David

    @Darren: Thanks for the “tweet” and your comments. I haven’t read a novel in ages…maybe I should do that on my vacation this summer. I agree that a book will certainly present a more systematic flow to the subject coverage.

    @drcris good point on the “sound-bites” theory. You are right on, as I typically get frustrated with excessively long blog posts…maybe I have a short attention span!

  • http://seminarlist.blogspot.com/2008/05/system-seminar-q-as.html Pam Hoffman

    There is something very special about reading a book. Something almost magical IMHO.

    Even the ‘kindle’ won’t quite replace that.

    I recently found bookmooch.com and I’ve been swapping books with folks all over the country.

    People are looking for certain things for their collection.

    The one thing kindle might have over a real book – capacity.

    Is it handy like a book? Does it evoke the same feeling as reading a book, like flipping the pages while you zone out? I don’t know.

    I read all kinds of things. Primarily, I’m reading stuff for business during the day and novels to relax at night. I do mix in ebooks and other business materials at night before bed too sometimes.

    I run out of novels queued up see… : )

    I have books in two states currently (it WAS 3 states for awhile) and I used to have some 50 books going at once. Now, it’s only 2 or 3 at a time since I can actually get thru them that way.

    I think if you are raised by readers, you are more likely to become one.

    @Darren, the good thing about a blog – you can search for info. A book isn’t as easy for that.

    With any luck, we will just layer on the new tech.

    Losing that special feeling of curling up in the window seat with a good book would be a damn shame!

    Pam Hoffman
    http://seminarlist.blogspot.com

  • Pingback: DrCris Reads » Blog Archive » Do you read books or blogs?

  • http://www.MarketingIntegrity.ca David

    @martin english: Yes, marking up and annotating a book can’t be beat!

    @ Pam Hoffman: there is indeed something special about curling up with a book that a laptop just can’t touch…especially in front of the fire on a cold Canadian winter’s night (glad spring is here now)!

  • http://www.stevensmedia.com/blog/ Sam Stevens

    I still love reading books. I read 2-4 textbooks a month, plus some sci-fi on the side. But yes, I certainly read more blog content than books. After 12+ hours on the computer though, I like resorting to a good old fashioned paper book.

    It’s also worth noting that the people reading this post are generally going to be coming from a web industry perspective, where blogs certainly dominate. Other industries don’t have the same level of blog medium penetration.

  • http://grovesmedia.wordpress.com/ Paul Groves

    I still love reading a newspaper (I did last night). I hope that never ends, although I rarely buy them these days and choose to read online.
    I love the world of writing that blogs has opened up for me and can get lost for hours reading the ramblings – inspiring or otherwise – of so many people.
    But give me a good book any day. One of the very few downsides of working from home most of the time these days is that I no longer have my 45-minute train commute to an office which was prime book reading time.

  • http://www.vmohanty.com vimoh

    I am a serious booky. And even then I get more from blogs than from books. But bear in mind that while very few blogs actually hold my attention, even a mediocre book has all my attention when I am reading it.

  • http://www.MarketingIntegrity.ca David

    @ Sam Stevens: I sold and marketed textbooks for 18 years…you couldn’t get me to read one now for anything! Your observation is correct, there will be a havy say towards the blog side in this discussion since most of those reading it are web-savvy, Twitter talkin’, and blog readin’ folks.

    @Paul Groves: Your newspaper example is exactly in line with the trend Rick at EyeCube brought to light. We all still enjoy the opportunity to read a physical newspaper but we are not limited to waiting for it to get the information we are interested in…online sources rule in that collection of information these days.

    @vimoh: I think we all get a little more from blogs in their “snap-shot” or “sound-bite” approach to focusing in on one particular issue or concept and giving us a nugget of knowledge or something to walk away with to think about or apply to our lives.

  • http://www.ScifiAliens.com Phyllis K Twombly

    As a scifi author, I try to stay slightly ahead of what technology can actually do. Science fictions fans expect some speculation of where science or even pseudo-science might go.
    My books are available both in print and as ebooks, while I use things like blogs to try to promote them. (Two titles so far, ‘Been Blued’ and ‘Martian Blues.’)
    Newspapers are handy for staying current when I can’t get online–I’m a Canadian in northeastern BC, ‘the Peace River Country,’ so while Internet access tends to be limited, it helps me find titles I wouldn’t otherwise know about.

  • http://willentrekin.com Will Entrekin

    I think the major issue is that books and blogs accomplish two separate things and function in very different ways. Blogging tends to lend itself more to short narrative over a long period of time–one blog might, say, concentrate on a certain topic, and, over the course of a year, concentrate on various subtopics individually.

    A book, on the other hand, tends to be a longer narrative consumed over a shorter period of time (say, a week, and I think that’s more time than it takes the average reader to consume a given book). It often allows greater focus/concentration on a particular topic, rather than a number of topics in a meta-topic.

    It’s a bit like the difference between the old serials and an actual movie. The serials were shorter, perhaps more concise, and often more widely consumed/known; movies, on the other hand, told their stories all in one go and have usually been self-contained (sequels notwithstanding).

    I read a lot of blogs, but I also read a lot of books. One will never supplant the other, because I read both for different reasons.

    I also think this is why e-books haven’t blossomed yet; Kindle is a good first step, because I think e-books require a dedicated, wifi-capable device, because people will read on a screen, so long as it will fit in their pockets.

  • http://www.MarketingIntegrity.ca David

    @ Phyllis: Hello fellow Canuck! If I wasn’t on the east coast, I would be on the west…love the ocean! SciFi lovers will indeed naturally gravitate to books more than blogs.

    @ Will Entrekin: Thanks for the serial/movies illustration. I think that gives a nice visual to our discussion.

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