There are so many great causes and we as human beings are wired through our emotions to want to respond when we see a need that resonates with us. Without a call to action the opportunity for us to make a difference is often lost. Too bad eh?

I watched Sharkwater (http://www.sharkwater.com/) the other day and was left with the same feeling. Killer film with a great message but really, how can I help? It was not clear. This versus “An Inconvenient Truth” is clear. “An Inconvenient Truth” terrified you (true or not) and gave you some answers how to and what you should do to be part of the solution. Sharkwater, although a great film as well, left you wanting to not buy Tuna if that would help (in the same dolphin saving action). They missed a great opportunity to launch a huge grassroots buy-in through their audience. Unfortunately even the website doesn’t support a clear call to action. And when you’re messing with film budgets, get your money’s worth.

Craig Moore
CM Creative
http://www.cmcreative.ca

It’s ironic in how businesses are doing nothing and how he did nothing – might be a connection he attempted to make.

Remembering back to my study of motivational speakers, the audience will only stay motivated during the lecture and shortly after the lecture. In a matter of hours after the event is over the “effect” felt from the lecture fades and people forget the exact “effect” felt from the lecture. To have people motivated to that level for periods of time they need constant reinforcement. The “effect” extinguishes very quickly if it’s not reinforced.

If you ever talk to someone right after a Tony Robbins event they are very motivated to change themselves and shape the world they live in. Talk to that same person a day later, week later, and a month later. The majority of people revert back to their “state” before the Tony Robbins event.

The best way to have someone remember something is to associate it with the unusual – in this case the unexpected act of “leaving the stage”. You will remember the event and it’s message far longer in this instance than if the speaker “finished on a high note”. Human memory and learning are an enigma to understand sometimes.

This theory may be far out there, it’s the only way I can rationalize it.

Thanks for the interesting food for thought!

His main message was the importance of businesses to engage in acts of social responsibility and make a difference in the world with their money and influence. But he had us so gripped by the AIDS crisis (what he has seen and what needs to be done) that if he had asked the audience to donate to the cause right then and there he could have raised hundreds of thousands of dollars in minutes.

I don’t honestly think someone of his background would do something like that without having an intent.

What were the thoughts of the others in the audience?

Captivating article.