Hockey’s Rising Advertising Star
Corporations are always searching for the next endorsement star. Hockey has a new one…Sidney Crosby of the Pittsburgh Penguins. It just so happens that Sidney is from my home town of Dartmouth (Cole Harbour), Nova Scotia.
At twenty one years of age he is the captain of his team, leading them into the Stanley Cup finals, and staring in more than a few high-profile commercials. As the NHL’s newest ace, Sid-The-Kid is also their well spoken ambassador, and he has certainly been integral to resurrecting the dismal state of the Penguins fanchise.
Under contract with Rebok and Gatorade to name a few, Crosby demands premium dollars on and off the ice. Advertising will always gravitate to stars of sports. Some represent the products well in and out of the public eye. It is certainly refreshing to find a star like Crosby who seems to have his act together and the maturity to handle it. Here is his latest Gatorade spot:
[youtube=http://www.youtube.com/watch?v=n4yXr0edm5I]
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