Archive for June, 2008
What A Champion Does Next
How do you get your marketing efforts to connect with your customer’s emotions? Few companies effectively accomplish this feat. Disney however, has mastered the art of connecting with viewer’s this way in their Dreams Come True ads. In 1987 following the Super Bowl, Disney created a TV commercial that would evolve into an iconic series [...]
Why Outsource Marketing?
Have you ever realized that marketing was important but you just didn’t have the time or the inclination to do it right? Small Business Owners: Don’t Have Time to Market Over the past few years, I have had many discussions with small business owners. I love to hear about their entrepreneurial adventures, their passions, and [...]
Leadership Retreat!
If your organization has a leadership team, do they ever get away to vision-cast and strategize? I had the opportunity to participate in a leadership retreat this past weekend with our team at LifeBridge Church. Our core leadership team and spouses left town and went to a secluded camp (in the middle of nowhere) to [...]
Web 2.0 Writing
I know that many reading this blog are somewhat new to the Web 2.0 world. In fact some of you might even have a hard time defining what Web 2.0 is actually! I have come across a great resource ‘White Paper’ written by a fellow WordPress Marketing Bloggers Network member Online Marketer. If you want [...]
Branded with a Song
One tradition for many Canadians is the Saturday night ritual of turning on the TV and watching Hockey Night in Canada. The show is an icon of Canadiana. Part of the deep-rooted brand of this show is its theme song. There are few Canadians who could not hum the theme passionately for you. The big [...]
Connect. Relate. Solve.
A Simple Formula: Whether you are leading a business or a church, connecting with people is what it is ultimately all about. Trying to build a relationship and sharing your product or message to solve or meet a person’s need. Connect. Relate. Solve. Simple. Do you agree?
