Archive for July, 2008
Small Business Marketing Hostage #3: Your Confidence
When it comes to marketing, web sites, and new media, small businesses and non-profit organizations like churches are often afraid. They fear the unknown. They are afraid they won’t do good marketing, because they lack expertise. They are afraid that it is too complicated and that the technology is changing too fast for them to [...]
Marketing: Get Some Wise Guys
Sometimes as small business owners or non-profit marketer, we live in a secluded world. We get so wrapped up in “our stuff” that we begin to lose focus. We become insiders. All we know is our business, our service, or our product. It is important to surround yourself with some wise counselors. A few wise-guys [...]
Marketing: Family Values
Whether you are a small business or a non-profit ministry like a church, one of your best sources of marketing morale is your family. When times get tough, when your passion for business or ministry is challenged, one of your greatest sources of encouragement and support are those who know you best and believe in [...]
Small Business Marketing Hostage #2: Content
Continuing with the series on marketing dangers for small businesses and churches… Small business owner, ministry leader or manager…beware of marketers who want to hold your electronic content hostage. There are some marketing and media firms who will want to dazzle you with the technical complexity of web site development and social media for your [...]
Lost Without Blogs
Ten days. In 10-days I have discovered that I miss blogs. I have gone 10-days since my last post. Ten days, since I last read a blog post. It almost feels like withdrawl! This is the longest streatch since February that I have gone without writing. It is the longest streatch since last October that [...]
Small Business Marketing Hostage #1: Your Domain
I have discovered a disturbing trend. Small business owners and non-profits often are being taken advantage of. Unscrupulous marketers are abusing their customers naivety and insecurity about marketing and technology. This is the first in a series of posts to provide you with some guidance so you can avoid the pitfalls of having your organization [...]
