Marketing: Family Values

By David Tonen • July 19th, 2008

Whether you are a small business or a non-profit ministry like a church, one of your best sources of marketing morale is your family.

When times get tough, when your passion for business or ministry is challenged, one of your greatest sources of encouragement and support are those who know you best and believe in your call. Treat them well because you will celebrate the victories with them and you will need their strength when you are in the valleys.

I truly believe that as passionate as you are about your business or ministry, it should never take prescedence over your family. Sure, there will come times when you need sacrifice some family time for the sake of business. However, if you value your family more strongly than what you do, and if you prioritze their needs ahead of your call, your integrity will shine through and ultimately you will be more successful because you are putting those you love most ahead of what you do most. Stay focused on what has the most lasting value.

Comments(2) Management, Marketing, Ministry, Morale
  • Debora Edholm

    Family values are critical and yes a business should be ran the same way with values and ethics. I really like your opinion on this issue………

  • http://www.MarketingIntegrity.ca David

    Thanks for the encouragement Debora! I have seen too many families suffer for the sake of someone’s “job” and that is never worth it…no matter how successful you are.

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