Your Web URL: Fire Hose or Funnel
I have been thinking a lot about URL’s lately because I have been working on the core branding of Marketing Integrity. Because so many of the dot com options are now gone, companies have to be more creative in picking their domain name or URL. In my case, MarketingIntegrity.com is not a viable option. So, I chose to go the route of registering my business slogan NavigateYourMarketing.com. This will have great brand connectivity and association and uses key words to describe my business. So, in my case, the URL will be my “fire hose” of traffic…all my traffic will flow through this URL, whether from my marketing efforts or through search engine driven traffic.
Interestingly, today I came across an article about Funnel Web Sites. These are described as key word URL’s or domains where you register some of the key words that describe what your organization does and you register that string as a domain and then set up a mini-site that then links to your main site. The whole point is to drive more traffic to your site to your funnel site through Google search strings and then on to your core site. This is an interesting concept and I think Maki makes some great points to ponder for implementation. I encourage you to read the article…it may give you some added opportunities to drive traffic to your business or ministry site and leverage the power of Google’s search engine optimization for your organization.
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