Archive for September, 2008
What is Social Media? Part 2
This article probably should have been What is Social Media Part 1! I realized that many of my clients and potential clients are grappling with what social media is. Many in small business need to get to the basics of social media to determine the benefit, and my other clients like churches are often struggling [...]
What is Social Media? Part 1
I received an e-mail today from a student at a Dutch Research and Communication centre for Journalism. This student had come across the Marketing Integrity Blog through a Google search. This individual is part of a team of students working on their thesis. The e-mail was inquiring for my definition of social media. This team [...]
Your Web URL: Fire Hose or Funnel
I have been thinking a lot about URL’s lately because I have been working on the core branding of Marketing Integrity. Because so many of the dot com options are now gone, companies have to be more creative in picking their domain name or URL. In my case, MarketingIntegrity.com is not a viable option. So, [...]
The Value of Your Domain
I will be launching the new branding for Marketing Integrity this coming week. As part of the brand development I decided in addition to MarketingIntegrity.ca to pursue MarketingIntegrity.com. In January when I launched this company I discovered that MarketingIntegrity.com was owned by BuyDomains.com. BuyDomains is a company that purchases domain names (and currently owns hundreds [...]
Overwhelmed By Google Reader
Well, when you read this article title you may think I am having an issue with Google Reader. I am not. As I have said in the past…I love Google Reader. However, (and I have done this to myself), I still am subscribed to too many blogs. Here is the problem… I have been out [...]
