Archive for September, 2008
Your Web URL: Fire Hose or Funnel
I have been thinking a lot about URL’s lately because I have been working on the core branding of Marketing Integrity. Because so many of the dot com options are now gone, companies have to be more creative in picking their domain name or URL. In my case, MarketingIntegrity.com is not a viable option. So, [...]
The Value of Your Domain
I will be launching the new branding for Marketing Integrity this coming week. As part of the brand development I decided in addition to MarketingIntegrity.ca to pursue MarketingIntegrity.com. In January when I launched this company I discovered that MarketingIntegrity.com was owned by BuyDomains.com. BuyDomains is a company that purchases domain names (and currently owns hundreds [...]
Overwhelmed By Google Reader
Well, when you read this article title you may think I am having an issue with Google Reader. I am not. As I have said in the past…I love Google Reader. However, (and I have done this to myself), I still am subscribed to too many blogs. Here is the problem… I have been out [...]
Marketing Campfire
Tonight, rather than watching TV, being out on the town, or busy with countless other activities…my wife and I stayed home and had a campfire in our back yard fire pit. It was a beautiful, peaceful, star filled, late summer night. We truly enjoyed the entire evening. It was also a great opportunity to just [...]
Marketing Security
Last week I spent four days in Washington, DC. I have always wanted to to visit the US capitol and this was my first visit. My wife and I had four perfect days of summer weather and thoroughly enjoyed our time exploring the city sights and several museums. For those of you who have been [...]
E-mail Bankruptcy
Wow, you take a vacation, commit to leaving technology tuned off, and when you walk back in your office after a 12-day break…you have over 300 e-mails to deal with (and that was after deleting the spam ones). Can you say “exhausting”? There is a term coined by Lawrence Lessig in 2004 called E-mail Bankruptcy. [...]
After Vacation…Comes Reality!
Well, they say all good things must come to an end. And so it is with my 2008 summer vacation. I had the pleasure of visiting Washington DC, New York City, Long Island, Rhode Island, and Maine. I arrived home tonight refreshed mentally, physically, emotionally, and spiritually. Everyone needs to take two weeks off. I [...]
