Archive for October, 2008
Should A Small Business Use Google AdWords?
The answer is simple…no. What is Google AdWords? It is the advertising arm in the Google search directory where you can pay to purchase small ads in the right column of any given the search results page. You pay for placement according to key words. So, you have to try to determine what search words [...]
Church: Communicate!
I have been saying for years that churches have the best message on the planet to communicate but that they are typically some of the worst communicating organizations I have ever come across. Communication is marketing…marketing is communication. Why are churches bad communicators? Because they often neglect to take marketing seriously. They don’t allocate money [...]
Why Do We Need Christian Alternatives to Mainstream Social Media Platforms?
In the past year I have discovered that certain well meaning people have created alternative versions of social media platforms designed specifically for the Christian community. We now have: GodTube – the Christian alternative to YouTube Gospelr – the Christian alternative to Twitter And now, launching on November 10th, 2008… FaithOut – the Christian alternative [...]
Waasup? Obama?
Here I go with the politics again! Quite unlike me really! Yesterday I found our about this new YouTube Ad (below) circulating around the Internet. Maybe you will remember the Budweiser “Waasup?” ads that hit TV eight years ago? Well, the original cast in those ads have now done an ad supporting Barrack Obama. This [...]
Google Makes it Easy: Local Business Centre
I have to admit that Google never ceases to amaze me. It is one of the most dynamic companies in the technology space. They think of everything! Today I discovered the Google Local Business Center. It is a division of Google Maps. Have you heard of it? If not, you need to get your organization [...]
