Archive for October, 2008
Should A Small Business Use Google AdWords?
The answer is simple…no. What is Google AdWords? It is the advertising arm in the Google search directory where you can pay to purchase small ads in the right column of any given the search results page. You pay for placement according to key words. So, you have to try to determine what search words [...]
Church: Communicate!
I have been saying for years that churches have the best message on the planet to communicate but that they are typically some of the worst communicating organizations I have ever come across. Communication is marketing…marketing is communication. Why are churches bad communicators? Because they often neglect to take marketing seriously. They don’t allocate money [...]
Why Do We Need Christian Alternatives to Mainstream Social Media Platforms?
In the past year I have discovered that certain well meaning people have created alternative versions of social media platforms designed specifically for the Christian community. We now have: GodTube – the Christian alternative to YouTube Gospelr – the Christian alternative to Twitter And now, launching on November 10th, 2008… FaithOut – the Christian alternative [...]
Waasup? Obama?
Here I go with the politics again! Quite unlike me really! Yesterday I found our about this new YouTube Ad (below) circulating around the Internet. Maybe you will remember the Budweiser “Waasup?” ads that hit TV eight years ago? Well, the original cast in those ads have now done an ad supporting Barrack Obama. This [...]
Google Makes it Easy: Local Business Centre
I have to admit that Google never ceases to amaze me. It is one of the most dynamic companies in the technology space. They think of everything! Today I discovered the Google Local Business Center. It is a division of Google Maps. Have you heard of it? If not, you need to get your organization [...]
A Church Should Hire A Marketing Consultant: Reason #2
Continued from Part 1. Unless you have someone in your congregation with a marketing degree…you need to hire a marketing consultant! Same goes with a web designer. All too often, churches default to tasking a well meaning church member with the job of designing the church web site, the accompanying branding, and the marketing for [...]
A Church Should Hire a Marketing Consultant – Reason #1
Most churches are afraid to seek help with their marketing. Actually, let’s be honest and admit that most churches don’t usually do marketing, and if they do, they almost always go it on their own. I think they should have help. Though a church is not a business, it is an organization that has a [...]
