Church: Communicate!
I have been saying for years that churches have the best message on the planet to communicate but that they are typically some of the worst communicating organizations I have ever come across. Communication is marketing…marketing is communication. Why are churches bad communicators? Because they often neglect to take marketing seriously. They don’t allocate money to marketing. They don’t have marketing planned, developed, and executed professionally. Instead, if they do any marketing at all, they typically try to do it on the cheap and at the last minute…because it usually is an afterthought…not a plan. What is the result? A weak, poorly communicated action plan that poorly represents the organization and ultimately…God.
Today, church marketing is expanding beyond typical print materials to include a much more vibrant and cost effective platform called Social Media. Social Media is simply the application and integration of technology platforms to create conversation, relationships, and community online. I would like to encourage churches to begin a serious investigation of these new tools to help communicate their message and connect inside and outside their four walls.
Kevin Hendricks has written a couple articles at CCP to help you begin that thought process. His latest series of encourages churches not only to develop a fresh web site, but to think beyond print and/or the written stuff and implement some of these dynamic social media tools that will bring your message to life. His latest post titled: It Doesn’t Have To Be Written suggests inclusion of video, audio, and visual elements that will resonate with people…after all you are communicating with people!
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http://www.power-hypnosis.com David Hendricks
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