Archive for October, 2008
Marketing’s Role in Social Media’s Future
For regular readers here at Marketing Integrity, you know I have written over a half dozen posts in the past month trying to provide a definition of social media. This is primarily to be helpful to my current and future clients who are trying to wrap their minds around what is social media anyway? Today [...]
You Are The Business
A month ago I got a PVR (Personal Video Recorder) system with my satellite service. I am so busy during the week that I seldom have time to watch TV. As it is, there are only a handful of shows I like to watch. One of my favorites is Dragons’ Den, a venture-capitalist television program [...]
Marketing in a Recession
The economy is struggling. Your business is struggling. What do you do? Today, I have been reflecting on what happens to marketing during a recession. I decided to do a search in Google on ‘marketing in a recession”. Interestingly, the top 10 results were all blog posts. Eight of them were written by Americans in [...]
What is Social Media? Part 4.5
Series Continuation: What is Social Media Part 1, Part 2, Part 3, Part 3.5, and Part 4. As I continue to try to help you and future readers and customers get the core basics of what Social Media is, I thought I would provide you with some reading from an outside source. Today, C.C Chapman [...]
Shall We Live Beyond Our Means?
Two nights in a row and I am writing about politics?! I write this as I am watching the final US Presidential debate. The questioning is currently centred around the US deficit and how the government and society are living beyond their means. This is clearly a problem in the America…and for that matter in [...]
Election Canada
I am not one to often comment on political topics, but given that tonight is our national election night here in Canada, I just have to make a couple comments. As in the past, it is common place to follow the coverage on TV as the results come in. One of the most annoying things [...]
Marketing Harvest
I write this on the eve of Thanksgiving Sunday here in Canada. I have just spent the day out in the garden harvesting carrots, beans, and lettuce. Most other things in my garden have already been harvested within the last month. A harvest is a great thing and it is enjoyable to eat fresh things [...]
