Churches Should Start Communicating
What do you think of when you see these two words:
Church Marketing
In many church circles those two words never co-exist. Many churches, especially the traditional ones, or ones that have been around for 50+ years think marketing has no place in the church. A well respected church strategist Tony Morgan has come out and said that Churches Should Stop Marketing. Since today’s article by Tony is part of a series…we’ll have to see where he takes it. So far he is just teasing us. Actually, I think he is nicely trying to draw greater attention to the fact that churches need to start marketing more effectively.
Seth Godin in his latest book Tribes defines:
“Marketing is the act of telling stories about things we make – stories that sell and stories that spread.”
Marketing is communication. Churches have the best message on this planet to communicate. Yet, all too often…Church Marketing Sucks. OK, if our marketing sucks then stop it! Let’s re-group and actually start communicating. Let’s start telling the story. The best story tellers are the ones that are passionate about the tale they have to tell. If anyone should be passionate about their story it is Christians. Our story is a life-changing story. The best story tellers are great communicators and use any and every tool they can draw upon to captivate the listener’s attention. It is time for us (the church) to become master communicators and let nothing hold us back. Let nothing stand in our way. We have a story that must be told.
Let’s go tell it!
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http://highcallingblogs.com/about/gordon-atkinson/ real live preacher
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http://highcallingblogs.com/about/gordon-atkinson/ real live preacher
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