Pastors Who Endorse Marketing
I love it when I come across pastors who get excited about marketing. I had the opportunity to sit down today with some pastors and some church leaders who genuinely wanted to learn about marketing. Not only were they receptive, I think we all walked away excited by the prospect of how a good marketing action plan and its execution can benefit the communication of a ministry’s message. Awesome!
Then this evening, I read an article written by pastor Mark Batterson of National Community Church in Washington DC. Mark says in his article “Purple Cows“:
“The greatest message deserves the greatest marketing. I know that marketing is a dirty word in some church circles, but does it get anybody else riled up that Madison Avenue is far better at pedaling its worthless wares than the church is at preaching the good news? I have a problem with that. We need sanctified competitive streaks.“
Bang on! That’s it! I had the privilege to visit Mark’s church and hear him preach in early September. This guy is definitely “tuned in”. If more pastors could just “get it” like this then we would see an explosion of churches impacting their communities and making the difference that they are supposed to make.
For those of us who realize the benefit of “marketing the message”, it is our job to teach and encourage those in church leadership that are not there yet. For those that are reading this and still learning – I applaud you! Keep learning and trying to change your church’s perspective on marketing. Marketing is communication and telling your story. Let’s go do that – and do it with excellence!
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