Your Brand Includes Your E-mail
I came across an interesting post today over at Holy Cow Creative. The article is called Has Your E-mail Address Met Your Brand?, I would encourage you to read it. In this post, Michael Buckingham addresses how we should be more creative in the ways we integrate our organization’s brand into our e-mail address.
He is right, most often, most organizations create a generic Info@YourDomain.com e-mail address. We see it all the time so we assume that is the way it should be done. As some of the discussion in his post’s comments section conveys, yes you probably should have the Info@ address as a default because that is one people will assume exists. However, to make your church or company more unique and to have your message and brand resonate and connect more with your customers or contacts, you should brainstorm something more unique.
It certainly is making me think about how I am branding my e-mail…I think Navigate@MarketingIntegrity.ca may be an option. What do you think would be a creative solution for your organization?
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Comments
Glad the post gave you a bit of a nudge David.
I appreciate that you made me think. It is good to be challenged!
Our church’s is joinus@bethelbentonville.com, because we obviously want people to join us, at Bethel. I’ve seen others that are worship@whateverchurch.com and so forth. Great tip!
Thanks Brandon.JoinUs is a good one to use as it encourages action. the church I attend, ours is Connect@LifeBridge.ca as our whole church branding is buit around people connecting with God.
For a college campus church, where church attendance drops dramatically now that they are out of mom and dads, we suggested notyourmommaschurch@ for a welcome to the campus outreach.
Yep it was long, but it got noticed. They could then use freepizza@ for the general mailbox (as long as they always serve free pizza after service).
I like the creative spirit in these examples Michael. The longer one is fine as long as in the marketing process they use some capitals to make it easier to read as in: NotYourMommasChurch@
People will always connect with free food…especially pizza!
Thanks!
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