Your Brand Includes Your E-mail
I came across an interesting post today over at Holy Cow Creative. The article is called Has Your E-mail Address Met Your Brand?, I would encourage you to read it. In this post, Michael Buckingham addresses how we should be more creative in the ways we integrate our organization’s brand into our e-mail address.
He is right, most often, most organizations create a generic Info@YourDomain.com e-mail address. We see it all the time so we assume that is the way it should be done. As some of the discussion in his post’s comments section conveys, yes you probably should have the Info@ address as a default because that is one people will assume exists. However, to make your church or company more unique and to have your message and brand resonate and connect more with your customers or contacts, you should brainstorm something more unique.
It certainly is making me think about how I am branding my e-mail…I think Navigate@MarketingIntegrity.ca may be an option. What do you think would be a creative solution for your organization?
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http://www.holycowablog.org Michael Buckingham
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http://www.brandonacox.com Brandon
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http://www.holycowablog.org Michael Buckingham
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