Help A Ministry Win $10,000 and You Could Win $500!
For the past month, Future Shop (a Canadian Electronics retailer and competitor to Best Buy) has been accepting video entries to their Wish Your Way to 10K contest. This is a new social media marketing strategy managed in part by Future Shop’s Social Community Specialist (Laura). Details of her contest are here.
Future Shop’s Social Media Creativity
This contest is a great way for Future Shop to engage customers and integrate social media into their marketing mix. They received over 200 video submissions and now they have narrowed the finalists down to ten. The next two weeks is the stage where their campaign becomes really social. The finalists are encouraged to spread the word amongst their friends and networks to have those in their circles of influence vote for their video. The video that gets the most votes by December 11th wins the $10,000 shopping spree. In addition, everyone who votes is entered into a draw for a $500 shopping certificate for themselves. Brilliant! A fresh and creative way to build excitement around the Future Shop brand and build a viral online campaign…all for a drop in the bucket in marketing dollars compared to what a traditional media buy would be this time of year. Well done Future Shop! I look forward to finding out how far the voting reach goes and seeing how it spreads.
Now for something personal…
It turns out, that one of my friends submitted a video and his has been selected as one of the top 10 finalists! The best part, is that he runs supports a ministry (Muddy River Media) that helps churches. Muddy River creates high-quality multimedia video products…and gives them away as free downloads via their web site so that churches around the world can communicate biblical and spiritual principles in fresh and creative ways. You know what he will do if his video wins? He will use the shopping spree to help upgrade some of Muddy River’s software and hardware equipment, so they can keep making free tools for churches to use. The ministry is engaging social media to get the word out and to encourage people to build this into a viral campaign. They have spread the word through their ministry e-newsletter and started a Facebook group to help build buzz and gather votes. It is great to see a ministry creatively using social media as they represent God so well!
So, I want to personally encourage you to vote. You get to see a social media campaign in action, you get to participate in it, and by voting, help a ministry win new equipment…and finally, you could win $500 for yourself as a result of simply voting! Hey, everyone wins!
Please watch the video (all of them if you would like), the video is called Talking Baby. Though I am a little biased, I think it is clearly the best. Do us all a favour…and vote for Talking Baby. Then tell your friends…and ask them to tell theirs, and so on…and so on…(you get the idea!). Only Canadians can vote (you need a postal code) and apparently, you get one vote per day per e-mail address.
I’ll write another post after the winner is announced…I hope Talking Baby wins! Share your thoughts on the video and the contest in the comments section below.
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http://muddyrivermedia.org/ Mark Fogarty
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http://muddyrivermedia.org/ Mark Fogarty
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http://navigateyourmarketing.com/ David
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