Dress It Up…A Little!

By David Tonen • December 6th, 2008

This evening, my wife and I are getting ready to go out for a nice Christmas dinner with my brother and his wife. We do this as two couples every year as our Christmas gifts to each other.  For one night we dress up in our best clothes and go out to a great restaurant and have a great night out.

In business, we don’t dress up too often any more these days. Casual and business casual are “in”. Sometimes that casualness creeps into our branding, marketing, and communication to our customers.  As I was getting ready for this evening, I got to thinking.  All of us need to dress-it-up a little more in our representation to our customers. We need to be serious about being our best…all the time.  I know when I am a client, I do not want the company representing me to take a casual approach to the way they represent me. I want their very best.  So, we should expect nothing less from our customers.  They want our best…and that goes way beyond our dress.  They want us to give 100% in all we do to represent them.  So, as we come towards another year…dress it up a little in the way you represent yourself and your customers in 2009!

Comments(4) Branding, Customer Service, Management, Marketing, Small Business
  • http://www.redletterbelievers.com david Rupert

    David

    You know the whole ‘dress-down’ really bothers me. I always feel more professional when I dress professional.

    Comign to work in sweats is a just a little too under the bottom in my book.

    And I always appreciate the chance to dress up and go out.

    I like the focus of your blog and have added it to my blogroll at http://www.redletterbelievers.com

  • http://www.redletterbelievers.com david Rupert

    David

    You know the whole ‘dress-down’ really bothers me. I always feel more professional when I dress professional.

    Comign to work in sweats is a just a little too under the bottom in my book.

    And I always appreciate the chance to dress up and go out.

    I like the focus of your blog and have added it to my blogroll at http://www.redletterbelievers.com

  • http://navigateyourmarketing.com/ David

    Thanks David. Great to connect with you! Something happens to our “professionalism” when we dress up a little – you are right, we feel more professional. If we act too casual, we tend to not be as serious with our clients.

  • http://navigateyourmarketing.com/ David

    Thanks David. Great to connect with you! Something happens to our “professionalism” when we dress up a little – you are right, we feel more professional. If we act too casual, we tend to not be as serious with our clients.

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