Marketing: Tell Your Story
Many people are baffled by marketing. I read a definition recently that is actually quite simple and I know will help you.
Seth Godin in his latest book Tribes says:
“Marketing is the act of telling stories about things we make – stories that sell and stories that spread.”
Sure, you can get more complicated than that…but at the core Seth is right. Marketing is all about telling your story. James Higginbotham of Agile Ministry recently wrote a simple post called Telling Stories for Your Cause. One of the points James makes in his short post is:
“Stories are a result of taking action on your vision.”
Effective and excellent marketing is telling your organization’s story in the most compelling, exciting, and innovative way possible. In your story telling, let your raw passion flow – wear your heart on your sleeve. Never be ashamed and let your vision leak into everything you say.
If you embrace telling your story this way and if you use creative mediums to tell it through, people will be drawn to it, see the value in it, and want to be a part of it. Now, that is a recipe for great marketing!
Do you agree? Share your thoughts in the comments section below.
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