Church Marketing: Communicate With Social Media
If you lead a church, it is time for you to seriously consider integrating social media into your church marketing. I have been experimenting with some of my clients and watching through various channels to see how churches and pastors use social media. I have been “testing” these tools out for you because I wanted to see if they really work…and my conclusion is that they do!
Tell Me What it Is!
Marketing is simply telling your story. Social Media is simply a set of tools and platforms that enables the church to communicate and to build community using the Internet. The best part about social media is that for the most part the tools are free. Now that should work with any church budget!
Social media can make communicating within a church congregation easier and it also encourages church members to live out their faith online in other networks as well. As one Toronto church and their marketing agency found out:
“What could be more symbiotic than online collaboration to encourage sharing between believers, and/or to reach non-believers?”
Exactly! Social Media is evolving and becoming more mainstream every day. It would really benefit you to Educate Yourself on What’s Next in the world of social media so you can experiment with it yourself. Don’t be afraid! Embrace it or have a marketing firm you trust help you navigate through integrating the tools that are best for your minsitry. It is well worth it!
Watch and Learn
In the last month, I have seen social media in action in encouraging ways:
- I saw a youth pastor in Nova Scotia post a need on Facebook for an upcoming missions trip to Dallas. As it turned out, I had a Twitter contact in Fort Worth. I connected the two and though the the need was not met through that contact, the dialogue did take place. Ultimately his need was met.
- I have seen a ministry utilizing various social media tools to engage people in a viral video campaign that hopefully will help them win some much needed new equipment.
- A ministry in the US is gathering support and much needed funding using Twitter in a TwitterDrive.
Social Media is Your Friend
All I want you to think about is what is holding you back? Sure, there is an investment…the investment is time. However, church ministry by its very nature is social and that takes time. Whether you believe it or not, ministry’s future will include social media and I really would love to see all churches begin to embrace these tools in some way, today. Not all tools will work in all situations. There is indeed some experimenting that will need to occur. I personally think that the benefits far outweigh the costs and that it is better to start the integration now than to wait until you are so far behind that it will either be too late or even more painful to start when you get too far behind. Please start today! Communicate with social media…social media is your ally…social media is your friend!
What are your thoughts? I welcome your opinions in the comments section below…Tweet