Archive for December, 2008
Christmas Card Marketing
We are closing in on Christmas quickly – somehow, that is next week already! In the past couple of weeks I have started receiving Christmas cards. Cards from friends, cards from businesses, and cards from ministries that I have connected with over the past year. Christmas cards are still a tradition..and a nice one! I [...]
Church Marketing: Communicate With Social Media
If you lead a church, it is time for you to seriously consider integrating social media into your church marketing. I have been experimenting with some of my clients and watching through various channels to see how churches and pastors use social media. I have been “testing” these tools out for you because I wanted [...]
Educate Yourself on What’s Next
I love technology. I love that web-based tools and applications are getting more sophisticated and integrated into our daily lives. The developments that we have seen occur over the past few years of some platforms has been monumental. The Internet is growing and becoming more and more diverse for business, ministry, and personal life. When [...]
Marketing: Tell Your Story
Many people are baffled by marketing. I read a definition recently that is actually quite simple and I know will help you. Seth Godin in his latest book Tribes says: “Marketing is the act of telling stories about things we make – stories that sell and stories that spread.” Sure, you can get more complicated [...]
Twitter Associates
A little over a week ago, Jim Connolly wrote a post where he discussed the value of Twitter Associates…not Twitter Followers. I like his labeling us as “associates”. The value of Twitter is realized when people work together using this high-value micro-blogging platform. There really is only minimal value if you are simply following. Jim [...]
Dress It Up…A Little!
This evening, my wife and I are getting ready to go out for a nice Christmas dinner with my brother and his wife. We do this as two couples every year as our Christmas gifts to each other. For one night we dress up in our best clothes and go out to a great restaurant [...]
Dream Catcher
I have had a great week connecting with my current clients and gaining some new ones. It has been a productive week for me and most importantly for them. Yes, I see my dream of Marketing Integrity growing bigger with each week that passes. That said though, I came across a good article by Harry [...]
