Archive for January, 2009
Present with Flair
Many of us have presentations to do. In the business world, we pitch to clients or to colleagues. In the church world…well, pastors make presentations every week don’t they? Sadly many pastors do not do a great job of enhancing their messages with tools that can help make their message more engaging. Today, I came [...]
Get Google Reader
For those of you not already experiencing the tremendous benefits of Google Reader, here is a short little introduction to how it works. I use it and love it! Watch this video and then sign up for your own Google Reader account…and while you are at it…subscribe to the Navigate Your Marketing blog! Do you [...]
Should A Church Have a Target Market?
A “Target Market” is a marketing segmentation process where an organization defines a particular demographic that they focus their marketing or services toward. So, for example, when McDonalds does an advertising campaign built around the latest children’s movie, they are aiming or targeting their marketing in that campaign at families with young children. The point [...]
E-Books: Free or Fee?
This post is short. A question today more than an insight…at least for now. In the past year I have come across many different marketing and social media e-books. Probably 80% are free downloads, often without asking for my e-mail address…simply free. The remaining 20% are charging anywhere from $5.00 to $10.oo. My question…should e-books [...]
Church Marketing Controversy
It really should not be surprising that church marketing can be a controversial topic. I guess, sometimes, when you are in a circle of church marketers you get comfortable because most people who are in that network agree that church marketing is a necessary good. However, many people actually don’t hold to that truth. I [...]
Video Services for Churches
ChurchCrunch’s weekly blog topic this week is: “What video services do you use and why?” More and more, churches are implementing video into their web sites and ministry tools. Often that includes recording their weekly sermon and posting it online. There are a number of very useful and free services a church could use. The [...]
The Disease of Over-Doing-It
Life in our North American culture brings with it one highly contagious disease. Over-doing-it. I suffer from over-doing-it. You suffer from over-doing-it. Almost everyone I know suffers from this disease. We are all juggling too much. Work, family, friends, ministry and the list goes on. We are always on the go. Going, going, going, until [...]
