Archive for February, 2009
Marketing for Struggling Churches
Why do some churches struggle and why do others strive? Is it at all related to one doing good marketing and the other doing poor marketing? Well, marketing can be one of the reasons but I really think there is one element that needs to be healthy before a church does effective marketing… I think [...]
Top 3 Marketing Tools for Small Churches
Most churches in North America have a Sunday attendance of less than 100 people. In Canada 46% of churches have an attendance of less than 75 according to a 2003 research study by Outreach Canada. In the USA, a study done by the Hartford Institute in 2006/07 contends that 59% of churches have less than [...]
Willow’s A+ Social Media
Good news…there are ministries that are effectively leveraging technology and social media to communicate information and build community – and that is encouraging for me to see. Let me give you a recent example: On Tuesday of this week, the Willow Creek Association conducted a live web cast to introduce its faculty of speakers and [...]
Marketing: Creating Content for the Right People
Marketing is changing. I have been a marketer for over 18 years and marketing is changing with the influence of technology. It is changing with the impact of social media. I am of course not the only one who feels this way. Bill Seaver at MicroExplosion Media wrote a blog post yesterday titled Why Insourced [...]
Marketing Socially to Boomers
Baby Boomers are the generation that were born after World War II. Forrester Research has complied a research survey focused on this generation and their use of the Internet and interaction with social media. If you need some insight on what Social Media is: What is Social Media Part 1, Part 2, Part 3, Part [...]
Church Websites Fail
I was asked a good question via Twitter today that I think warrants a more in-depth commentary than 140 characters will facilitate…especially since it is actually four questions! Robert Sager asked me: “Where do you think churches are failing the most in the Web today? Simply design? Web 2.0? Social aspect of web?” Church Web [...]
AdWords for Churches
I came across an interesting article on Christianity Today called Church Growth by Google. I have to say, when I see mainstream Christian media reporting positively on the integration of technology and marketing into church ministry it makes me very happy. The article reports the positive experiences several churches have had buying Google AdWords as [...]
