Comments on: Three Reasons Churches Need a Marketing Plan http://navigateyourmarketing.com/2009/03/03/three-reasons-churches-need-a-marketing-plan/ Small Business Marketing and Church Marketing Resources Mon, 16 Aug 2010 17:54:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Leo Wurschmidt http://navigateyourmarketing.com/2009/03/03/three-reasons-churches-need-a-marketing-plan/comment-page-1/#comment-544 Leo Wurschmidt Tue, 31 Mar 2009 17:14:36 +0000 http://navigateyourmarketing.com/?p=687#comment-544 I deal with the same things when talking with small businesses about their own marketing. The ownders do not want to plan their marketing efforts prior to a release, new product, etc. I have found that their mentality is "we have so much going on right now that I will wait to begin marketing once all of this [other stuff] is done.' The problem with web marketing is that it takes time to build momentum. It is not like a blitz t.v. advertising campaign. If churches (and small businesses) began web marketing from the beginning of the process they could truly utilize the benefits of today's marketing tools. I deal with the same things when talking with small businesses about their own marketing. The ownders do not want to plan their marketing efforts prior to a release, new product, etc.

I have found that their mentality is “we have so much going on right now that I will wait to begin marketing once all of this [other stuff] is done.’

The problem with web marketing is that it takes time to build momentum. It is not like a blitz t.v. advertising campaign. If churches (and small businesses) began web marketing from the beginning of the process they could truly utilize the benefits of today’s marketing tools.

]]> By: David http://navigateyourmarketing.com/2009/03/03/three-reasons-churches-need-a-marketing-plan/comment-page-1/#comment-536 David Thu, 26 Mar 2009 19:51:39 +0000 http://navigateyourmarketing.com/?p=687#comment-536 Brett, thanks for you your insights. You draw to the surface an interesting problem which is that 1) all organizations have planning issues - I see this in business all the time! 2) small churches and large churches both have communication problems but both are different. Small churches don't plan well and you are right, larger churches really need to segment their communication better so people who are not in the target demographic don't get frustrated! Brett, thanks for you your insights. You draw to the surface an interesting problem which is that

1) all organizations have planning issues – I see this in business all the time!

2) small churches and large churches both have communication problems but both are different. Small churches don’t plan well and you are right, larger churches really need to segment their communication better so people who are not in the target demographic don’t get frustrated!

]]> By: Brett Duncan, MarketingInProgress.com http://navigateyourmarketing.com/2009/03/03/three-reasons-churches-need-a-marketing-plan/comment-page-1/#comment-525 Brett Duncan, MarketingInProgress.com Thu, 19 Mar 2009 19:21:21 +0000 http://navigateyourmarketing.com/?p=687#comment-525 The lack of planning is more often the norm in any organization, although it does seem to be amplified in churches. Too many churches only think in terms of what's going in the bulletin this month, what's announced from stage this month, and that's about it. And too many good events get overlooked. Another problem I see is that, as churches get bigger, they struggle with segmenting their communication. Most ministry leaders want EVERY MEMBER to be involved in their ministry, and therefore they want it blasted out to the masses. But, the more ministries a church has, the more cluttered the communication becomes. If a church is going to have a specific ministry, then it needs to be comfortable with a specific audience, and simply find ways to communicate with that audience. The lack of planning is more often the norm in any organization, although it does seem to be amplified in churches. Too many churches only think in terms of what’s going in the bulletin this month, what’s announced from stage this month, and that’s about it. And too many good events get overlooked.

Another problem I see is that, as churches get bigger, they struggle with segmenting their communication. Most ministry leaders want EVERY MEMBER to be involved in their ministry, and therefore they want it blasted out to the masses. But, the more ministries a church has, the more cluttered the communication becomes.

If a church is going to have a specific ministry, then it needs to be comfortable with a specific audience, and simply find ways to communicate with that audience.

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