Marketing Integrity
What is Integrity?
Many books have been written on integrity. Dictionary.com defines integrity as
“The adherence to moral and ethical principles. It also refers to soundness of moral character and honesty. “
That is a lot easier to define than to live out. Seems like a straightforward and simple definition right? When you consider moral and ethical principles however, who defines what the standard is? In our culture the standard is like a roller coaster and in business in particular we have a tendency to see different leaders define morals and ethics differently and by radically different standards. Often, any person you talk to on the subject will give you ranges or degrees of their moral standard.
Integrity’s Standard
As I have grown as a man and experienced business and life from various perspectives, I have discovered one standard that is worth its weight in gold…and then some. The best standard for morality and ethics is the Bible – the Christian Bible. Now before you click away, please understand that I am not referring to religion – I am not religious and I am not going to preach to you. Religion over the years – with its various denominations of Christian churches – have tended to define their own standards and in many cases have taken a human interpretation and application of those morals. I am not a fan of religion. I am a huge fan of Jesus and the things he taught. He is by far the best leader in history. Does that mean that I have all his teachings figured out and that I apply them to everything I do? Sadly no. I am not perfect. And, Jesus doesn’t ask me to be nor does he expect me to be. I just need to be real, genuine, and sincere. I need to be growing daily in my understanding of what he taught and try my best to apply what I learn and admit when I fall short.
Marketing Integrity
My hope is to restore integrity to the discipline of marketing. I am learning and you are too. However, if we journey together with the standard being the Bible, then we have a solid foundation to build marketing principles on. It wont always be perfect because I am not perfect, but the standard is indeed perfect, indisputable, and unshakable. Marketing can have integrity if the morals and ethics it is built on are solid and pure. That is where I am coming from…just so you know!
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