Archive for April, 2009
Customer Service Marketing
I had a great conversation today with an old high school friend about customer service. Both of us have had similar experiences and observations on the decline in customer service. Customer Service: A Key Element of Marketing Think about the variety of ways customers come in contact with your organization: your web site your telephone [...]
Where The Church and Marketing Intersect
Last week I provided the Marketing Definition Dimensions. I would like to expand on that to examine where churches and marketing intersect. You see, all too often, when you put the words church and marketing in the same sentence it can cause a lot of misunderstanding. The reason is, that most people see marketing as [...]
Church and Ministry Twitter Directory
A new directory of people in church or ministry using Twitter has been launched called Church Tweets. Check it out, register yourself, and make some great new connections!
New Digital Leadership Magazine
Catalyst has launched a new web-based, digital, leadership magazine called Catalyst Leadership. The magazine’s target audience is next generation leaders. This is a great example of a ministry using technology and the web to deliver great content to a digital integrated audience. Well done Catalyst!
Marketing Definition Dimensions
Marketing is very misunderstood. When people hear the word marketing they often think cheesy advertising or hype-building that is supposed to coerce people into buying something they don’t need or want. Sadly, yes, sometimes this is marketing. However, marketing is so much more that this dark-sided cousin. Marketing has many more dimensions and activities than [...]
