Marketing Definition Dimensions
Marketing is very misunderstood. When people hear the word marketing they often think cheesy advertising or hype-building that is supposed to coerce people into buying something they don’t need or want. Sadly, yes, sometimes this is marketing. However, marketing is so much more that this dark-sided cousin. Marketing has many more dimensions and activities than just advertising or selling.
Marketing Defined
“the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favourable relationships with stakeholders in a dynamic environment.” – Marketing, Second Canadian Edition, Pride/Ferrell/Blotnicky/Grant/ (c) Houghton Mifflin Company 2009
This definition is consistent with that of the American Marketing Association:
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
One of the simplest definitions of marketing I have come across recently is by Seth Godin in his book Tribes:
“Marketing is the act of telling stories about things we make – stories that sell and stories that spread.”
Marketing is a diverse subject…after all, look at all the textbooks and trade-books that have been written on the subject…many thousands of pages! I figured I would provide three worthwhile and short definitions to help you get the concept. Clearly, to do this justice, a complete dissection and elaboration of these would be necessary – but then I would be wring a book!
Which definition do you like better? Do you have anything you would add or any observations that would add clarity?
Image courtesy DavidErickson – Flickr
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http://triunedesigns.com/blog Leo Wurschmidt
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http://triunedesigns.com/blog Leo Wurschmidt
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http://navigateyourmarketing.com/ David
