For your organization, time is your opponent. There is never enough time to get everything done you would like to do. There is never enough time for marketing. There is never enough time to make a difference. There is never enough time.
Focus on what you do best. Farm out what slows you down or what you do not have enough expertise to do well…or the things you procrastinate doing. Time is short. Seize every moment and make it count.
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