The Marketing Learning Challenge
I would like to challenge you as a small business owner or as a non-profit ministry leader to keep learning about marketing and about the integration and application of technology into your organization’s strategy. Things are moving fast and it is hard to keep up with all of it isn’t it?
Do I Need to Be A Marketing Expert?
Does that mean you have to become an expert on marketing and technology? No, that is not your forte in all likelihood. You have leadership and entrepreneurial strengths that you need to keep leveraging in order for your organization to maximize it’s success. However, you need to know what is going on and how today’s new marketing techniques and technology applications and resources can help you and your organization.
Start Reading Here!
I want to encourage you to subscribe to some blogs on marketing, technology, and social media. There are so many good resources of information and there are great writers who are on the cutting edge. With a small investment of time each day (15-20 minutes or so) you can utilize an RSS (Really Simple Syndication) reader like Google Reader and subscribe to some of these forward thinking blogs and learn. You can learn the terminology, the applications, and strategies that are working. You probably still should hire a company to help you navigate your marketing and build a customized marketing integration plan for your organization, but at least by learning you will know the “language”. It will help you discern truth and integrity when you see if from potential marketing suppliers.
Here is the challenge to you today:
- Watch this video if you do not understand what RSS (Really Simple Syndication) is.
- Register for Google Reader – 8 Simple Steps to Google Reader.
- Subscribe to some blogs. I have some good blog resources that I recommend on my marketing resources page. I would be honoured if you subscribed to my Marketing Integrity blog too!
- Try this for a month. Dedicate 15-20 minutes each day to reading the posts and articles that come into your Google Reader.
I think you will be pleasantly surprised how much you will learn. The more you learn, the more you will help yourself and your organization.
Who’s up for the challenge?! If you are going to give it a try, please let me know by leaving a comment and check back here to let us know how it is working. If you already are subscribing to blogs, please share some encouraging words on how this activity has made a difference to you personally and to your organization.
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