Archive for May 23rd, 2009

Church Marketing: Specificity, Selectivity, Exclusivity

I am reading It.  Craig Groeschel writes:
“In my observation, ministries that have it tend to be focused on a limited set of targets.  They do a few things as if all eternity hinged on their results, and they do these things with godly excellence.  They clearly see the vision and drive toward it with laser [...]

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