Church Marketing Breakfast
To have a successful church marketing campaign you need to be unique. Find a way to stand out and capture people’s attention in a way that they don’t expect.
Unique
So what is unique? Marketing is more than the message. Effective church marketing is relational. It is something that helps people connect with people. When searching, lonely, hurting, desperate people who are looking for hope and purpose in life can connect with real people, doing transparent, caring, loving, things that point them to the source of hope and purpose…Jesus. That is unique.
Simple
Sometimes it is the simplest things when executed with integrity that serve as examples of great church marketing. Take a look at this simple but effective marketing tool put together by The Courageous Church a new church plant in Atlanta. Its called FreeBreakfastChurch.com – their site is one page, one video, and a compelling invitation – read their reasons for doing their campaign this way…Servanthood in action that draws people to connect with real people and with a real God. Well done – very practical! This is the type of church marketing that will have powerful “word-of-mouth” effect and great impact for Jesus.
Your turn…What do you think?
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