Church Marketing Survey

By David Tonen • May 26th, 2009

Does your church ever conduct a church marketing survey?  What is your church’s niche?

Please share your thoughts…

Image courtesy Voice of The Sheep

Comments(8) Canada, Church Marketing, Marketing, Ministry
  • http://triunedesigns.com/blog Leo Wurschmidt

    Haha, great cartoon. Unfortunately, I do not think our church does marketing surveys. I know I have even made some suggestions (from time-to-time) only to have them dismissed.

    It is a great church, but I think they miss the mark with the online marketing potential.

  • http://triunedesigns.com/blog Leo Wurschmidt

    Haha, great cartoon. Unfortunately, I do not think our church does marketing surveys. I know I have even made some suggestions (from time-to-time) only to have them dismissed.

    It is a great church, but I think they miss the mark with the online marketing potential.

  • http://navigateyourmarketing.com/ David

    Most churches do not do surveys of any kind so it is hard for them to really have a grasp on what people really think! As well, it is helpful for churches to have a better understanding of their demographics so they can ensure they are supporting ministries that support their core’s needs.

  • http://navigateyourmarketing.com/ David

    Most churches do not do surveys of any kind so it is hard for them to really have a grasp on what people really think! As well, it is helpful for churches to have a better understanding of their demographics so they can ensure they are supporting ministries that support their core’s needs.

  • Karen

    Unfortunately, many traditional churches have very homogeneous demographics – white (or black)singles and couples (many widowed) who are over the age of 60! It is hard to do a marketing study of existing members when you know that to survive you need to attract young families, etc., and that you probably need to revamp what you are doing to attract them to the church in the first place. Then, you run the risk of having very diverse groups within the congregation, some of whom are quite opposed to change. Then, implementing a marketing strategy to reposition the church into a growing niche may be met with disdain by those who have been attending for decades. It isn’t possible to be everything to everybody, but today we are called upon to do just that, aren’t we?

  • Karen

    Unfortunately, many traditional churches have very homogeneous demographics – white (or black)singles and couples (many widowed) who are over the age of 60! It is hard to do a marketing study of existing members when you know that to survive you need to attract young families, etc., and that you probably need to revamp what you are doing to attract them to the church in the first place. Then, you run the risk of having very diverse groups within the congregation, some of whom are quite opposed to change. Then, implementing a marketing strategy to reposition the church into a growing niche may be met with disdain by those who have been attending for decades. It isn’t possible to be everything to everybody, but today we are called upon to do just that, aren’t we?

  • http://navigateyourmarketing.com/ David

    Thanks for your comments Karen. You are right on many levels. As churches our mandate is to be there fro everybody but in order to do that, most churches would be spread so thin in their human and financial resources that they really can’t do it well.

    Then there is the issue of opposition to change which is an issue any church will struggle with because by nature no one likes change.

    It all comes down to a leadership team having a vision, I think.

  • http://navigateyourmarketing.com/ David

    Thanks for your comments Karen. You are right on many levels. As churches our mandate is to be there fro everybody but in order to do that, most churches would be spread so thin in their human and financial resources that they really can’t do it well.

    Then there is the issue of opposition to change which is an issue any church will struggle with because by nature no one likes change.

    It all comes down to a leadership team having a vision, I think.

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