Archive for June, 2009
Church Marketing Definition
Depending on where you look, you will find many definitions for marketing. The complex textbook definitions are very theoretical. Practically speaking however, marketing is a very broad discipline and as such I believe needs a very applied definition. I like these two in particular:
John Jantsch of Duct Tape Marketing defines marketing:
“Getting someone, who has a [...]
Church Marketing Plan
You Need a Plan
There is a tug of war in most churches when it comes to marketing. There are those that think marketing the church or marketing Jesus is just plain wrong. I of course disagree. Marketing at it’s core is telling your story and we the church, have the best story on the planet [...]
Who Should A Church Target?
Should a church have a target market? A target market is a specified demographic in your community that you are strategically reaching out to.
Most churches rebel against the thought of targeting only one demographic. Church leaders push to be there for everyone. And you are. However you have to look at your own church culture [...]
Courageously Fight Mediocrity
I am sad to say that quite often churches settle for mediocrity.
Not all churches mind you, but let’s be honest, mediocrity does tend to permeate its way into church culture – even in churches that are growing. Think about your church…
Where Mediocrity Has Crept Into Churches
Mediocrity in our church marketing (the church web site, church [...]
Marketing With Online Video
With each passing month the way people use the Internet changes. Broadband or high speed Internet access is now mainstream and it enables interactivity and integrated tools like video that enhance the web experience.
On Wednesday of this week Marketing Charts posted the Nielsen Online results of online video usage. Some relevant statistics:
“The average online American [...]
