Archive for June, 2009
Church Marketing Transparency
The challenge when creating church marketing and branding is to piece it all together in such a way that you maintain transparency and integrity. You may be thinking what? How would a church ever struggle with that? Well, think about it through the lens of these considerations: How Do You Look? There will inevitably be [...]
Church Members – Use the Back Door
Continuing on from yesterday’s post about your church web site (How Do You Answer The Front Door) I want you to think about the role a web site plays for church members. Separate the Needs Yesterday, I suggested that the front page of your site is the front door for visitors. One of the big [...]
How Do You Answer The Front Door?
Your church web site is your online “front-door” to your church. For most new visitors (Christians or non-Christians) it is your first point of contact with them. They come to your door and peek inside to get a glimpse of who you are and what you have to offer them. The greeting they get at [...]
Marketing’s Cousin: Fundraising
Sometimes ministries get confused. Fundraising is not a component of marketing. Marketing helps you fund raise but it is not a core function of fundraising. Fundraising is marketing’s cousin – related but not family. Fundraising is one of the most difficult thing any non-profit ministry has to do. Well, it is difficult if there isn’t [...]
