The Power of Your Name
From Seattle, Washington.
Yesterday as we walked through Pikes Place Market something powerful happened. We had stopped to buy Starbucks coffees so we could stroll and sip as we took in the shops and market stalls.
We approached one produce vendor. He immediately engaged my wife in conversation. “Shelly”, he said, “would you like to try this beautiful peach”? My wife was totally taken off guard. Here was a guy she did not recognize calling her by name – in a city we had never been in before. He wove the conversation masterfully as she desperately tried to figure out how he knew her name.
Turns out in his keen observance that he read the name off the sleeve on her Starbucks coffee!
Guess what happened? She bought some peaches from the guy! Why? Because of him being observant, engaging, charming, and a masterful salesman…and it all started with the power of using her name.
The lesson here for us at our churches or in our small businesses is to get good at knowing our customers – by name. You may not always immediately have the advantage this guy had (but you have to give him bonus points for being very tuned in and observant). Studies have shown us that people respond powerfully when we engage them by using their first name. I have to admit that this is not something I am very good at but it is something that I really would like to get better at. We all should.
When we speak to people by name they feel special, important, and appreciated. It may seem like a small thing but it makes all the difference in helping you stand out and to make that special relational connection with your patrons or church visitors.
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http://9inchmarketing.com stan phelps
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http://9inchmarketing.com stan phelps
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http://navigateyourmarketing.com/ David
