Time To Change Your E-mail
Our society is tilting towards personalization. There is a desire for less corporate and more personal touch. For small business and for ministry one of the simplest ways to make your organization more personal is through e-mail. E-mail is the standard communication tool for many of us today. So I was thinking, why do so many organizations default to a very impersonal “corporate”, 1990′s way of letting people connect with them via e-mail?
Think about it…most organizations have default e-mail addresses that are like this: “Info@YourOrganization.com”, Connect@, Contact@, E-mail@ or something similar. We have all seen it. I am guilty because I have suggested and set up such e-mail addresses for organizations I have worked or volunteered for. I did it for my church too!
However, people want to connect with people. People want to know there is someone at the receiving end of that e-mail. Today they want a “name” – a real person to “talk to”. People want a personal experience. I think perhaps the time has come to become less corporate, less impersonal, and more real.
It’s time to change. Give people a real person – maybe it is you. Let them e-mail someone who will respond and make their customer experience a real-life exchange of information.
What do you think? Is it time for personalization or should we stay status quo?
Image via Flickr: KahoKuboTweet