Archive for August 25th, 2009

Church Marketing: Excellence or Perfection?

One of my “themes” is that we in the church should strive to market ourselves with excellence.  I beat this drum because more and more I feel that excellence is counter cultural.  I often say, “represent Jesus with excellence”.  I am discovering though that when I say that, many people equate “excellence” with “perfection”.  Excellence [...]

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