Church Leaders Need A Marketing Education
Most seminaries do not offer courses in marketing. The focus of pastoral education is on preaching, teaching, doctrine, and theology – and it must be. However, most seminaries do not offer adequate training and equipping of the every day operational duties of a church organization.
Most churches in North America are single pastor congregations. These churches are under 120 attendees and their budgets can only afford one full-time staff minister. Hence, the pastor must manage all the ministry responsibility as well as oversee and manage all the organizational fundamentals. One human can simply not do this effectively! Pastors come into their position having to learn organizational management duties such as accounting, human resources, finance, leadership, marketing, and counselling.
So, how is one minister to equip themselves in the things they have not been trained in? Today, with the Internet, the simplest solution is to rely on free online resources to learn some of the basics. There are great podcasts, blogs, and forums from which a pastor can glean some deeper insights into organizational management.
Church Marketing/Media/Technology Blogs I Read and Recommend
From the marketing education angle, here are some excellent ministry related blogs that any church leader can read and begin to learn basic concepts from to apply marketing and media principles into their ministry. Subscribing to these blogs will give you some basic knowledge that will help you as a church leader understand church marketing and communication concepts. This will give you enough foundational material so that you can make proper church marketing management decisions. I would still recommend hiring a professional church marketer to help you plan and execute the marketing strategy for your church but with basic knowledge you will at least understand your church’s need for a marketing plan and strategy and grasp the impact that marketing can have on your ministry as it pushes forward to impact and change your community.
My simple recommendation would be to subscribe to these blogs vis an RSS reader. If you are not sure how to do that please read my 8 Simple Steps to Google Reader. Through RSS, new articles will be delivered straight to your desktop as they are published and with a few minutes of reading each day you will grow in your understanding of church marketing principles.
There are many more resources out there that will help church leaders. If you have a favorite that I have not listed, please share that by proving the link in the comments section below.
Also please share this list of recommended blogs with all the pastors you know. Let’s do our part to educate church leaders so they can represent Jesus with greater excellence!
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http://1429creative.com MarketingTwins-Randy-TX
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http://1429creative.com MarketingTwins-Randy-TX
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http://navigateyourmarketing.com/ David
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