Comments on: Rick Warren’s Excellent Viral Marketing Campaign

By: Episode 5: Church of Perpetual Professionals « Church Mojo

Episode 5: Church of Perpetual Professionals « Church Mojo — Thu, 24 Sep 2009 15:47:01 +0000

[...] NavigateYourMarketing.com on the great buzz generated [...]

By: David

David — Wed, 23 Sep 2009 10:42:39 +0000

Thanks Jonah. Great marketing today is all about finding ways to engage people in community. Making them feel they can be a part of something special.

By: Jonah

Jonah — Wed, 23 Sep 2009 03:31:20 +0000

I love it. What a way to engage the community. Reminds me of some of the habits of the highly successful bloggers out there.

By: David

David — Mon, 21 Sep 2009 20:09:38 +0000

Thanks for weighing in Michael. I appreciate your viewpoint and certainly see where the issue becomes contentious. As you say, I don’t think Rick Warren purposefully set out to create so much controversy, but he did set out to motivate a community to participate in the project. It appears his intent was “opportunity” not “exploitation”. And there-in lies the debate.

By: Michael Buckingham

Michael Buckingham — Mon, 21 Sep 2009 19:54:43 +0000

No doubt this gave Warren some publicity, for a book about Hope…or is it a book about getting your hopes up only to be let down later?

I don’t think he did any of this on purpose. I don’t think he expected any fallout. And as I mentioned in a reply on my own blog itt was probably a mistake to single out Rick Warren’s contest. Not just because it wasn’t about it him, but his contest isn’t the norm. Normally we’re talking about a prize that is much less than going right, by a large amount. i.e.. $150 or an attaboy.

If we’re going to market with integrity, we have to consider the people we are involving in our schemes.

And for the record…great design doesn’t come from contests, this sort of thing breeds mediocrity.