Archive for October, 2009
How To Foster Two-Way Communication Through Your Church Web Site
Last week, I wrote a post titled How Every Church Should Communicate to look at the value-proposition of your church web site as a mass-communication medium. From that post, a member of the Marketing Integrity community asked this question: “Do you have some suggestions for HOW to foster two-way communication through a website? Or how [...]
Seeing is Believing
We all need some inspiration in life. Though this story in the video below is now 2-years old, I missed it when Ben Underwood was featured in a CBS story in the fall of 2007. Ben lost his eyesight to cancer as a very young child and he learned to see using sonar to “see” [...]
Real Social Networking vs Fake Social Networking
Seth Godin, a well known marketing leader, on social networking for business: Where are the real relationships? Are there people online in your relationships who you would go out of the way for or that would go out of their way for you? Personally, I have made some incredible connections with people online that I [...]
How Every Church Should Communicate
Communication is important for your church and ministry. Your church web site gives you the power to communicate in a more cost-effective way than any other communication medium in history. We have seen the following mass communication platforms develop over time: The printed book The printed periodical (newspaper/magazines) Radio Television The Internet As these has [...]
Who is RSS Worthy?
Really Simple Syndication – RSS – truly can be one of your online “best friends”. This wonderful technology allows you to have freshly published information from the web sites that are most important to you delivered directly to you instead of you having to go looking for it every day or throughout the week. There [...]
Want To Start The Social Media Conversation at Your Church?
A new (and free) resource is now available for church leaders who are interesting in learning more about social media and its application to ministry. Today, my friends Randy and Donny Vaughn, The Marketing Twins, released their first (I believe) free e-book titled Join the Conversation! The Benefits of Social Media. It is a short [...]
How Are You Doing On Your Marketing Journey?
Marketing is a journey… Not a quick fix. Marketing is tied into everything your organization does every day. It is how you represent yourself in everything you do. Marketing is about the impressions you make – the first impressions and the on-going ones. Marketing is all about the relationships you develop. Marketing Is: how you [...]
