Archive for October, 2009

How To Foster Two-Way Communication Through Your Church Web Site

Last week, I wrote a post titled How Every Church Should Communicate to look at the value-proposition of your church web site as a mass-communication medium.  From that post, a member of the Marketing Integrity community asked this question:
“Do you have some suggestions for HOW to foster two-way communication through a website? Or how Facebook/Twitter [...]

Seeing is Believing

We all need some inspiration in life.  Though this story in the video below is now 2-years old, I missed it when Ben Underwood was featured in a CBS story in the fall of 2007.  Ben lost his eyesight to cancer as a very young child and he learned to see using sonar to “see” [...]

Real Social Networking vs Fake Social Networking

Seth Godin, a well known marketing leader, on social networking for business:

Where are the real relationships?  Are there people online in your relationships who you would go out of the way for or that would go out of their way for you?
Personally, I have made some incredible connections with people online that I have never [...]

How Every Church Should Communicate

Communication is important for your church and ministry.  Your church web site gives you the power to communicate in a more cost-effective way than any other communication medium in history.  We have seen the following mass communication platforms develop over time:

The printed book
The printed periodical (newspaper/magazines)
Radio
Television
The Internet

As these has been introduced, the newer medium has [...]

Who is RSS Worthy?

Really Simple Syndication – RSS – truly can be one of your online “best friends”.  This wonderful technology allows you to have freshly published information from the web sites that are most important to you delivered directly to you instead of you having to go looking for it every day or throughout the week.
There are [...]

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