The Power In Your People
Last week I wrote a post about The Church Planter’s Top Two Marketing Tools – the focus was on the importance of a church web site and the value of invitation cards. I firmly believe these are two critical tools. Yet, because church marketing is essentially telling your story, I wanted to expand on my post a little.
This week I read a very passionate post by Dave Harder who is the pastor of “The Journey” in Ottawa, Ontario. Dave’s post I Got The T-Shirt hits to the core of what “church marketing” is all about. If the definition of church marketing is indeed telling your story…then who tells it? Tools like a web site and print resources do tell part of the story of your church’s mission, vision, and passion. But no-one tells a good story like people.
Your People Are Your Greatest Marketing Resource
As a church you can spend tons of money on various marketing tools. I think tools are important. However, nothing is more important than your people. The people in your church are your church’s “voice”.
- They are the ones that will connect with people
- They are the ones with their own personal “God-Stories”
- They know the church’s mission (if you cast it clearly)
- They are excited about what God is doing and is going to do
Leverage these things and help get your people focused. Send them on a “mission” to do some of the things Dave Harder suggests at the end of his blog post. Call your people to action. The power of your church marketing begins and ends with your people.
I have experienced this first hand at my church – LifeBridge. The web site supports our marketing efforts. The invitation cards are a tangible piece of church marketing collateral. But without the people connecting, networking, investing, and inviting those in their sphere of influence…our church marketing efforts are simply empty and ineffective.
Come on church leader…call your people into the game…utilize their passion and gifting to bring the good news – no, the great news message of Jesus into your community. Give them tools to support their efforts…but send them on the mission!
What has been your experience? Is there any church marketing tool better than engaged people?
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