Marketing or Communication
I want to know your thoughts…yes…your thoughts.
The more I talk with church leaders the more I see the resistance to “church marketing”. When I begin to talk about marketing the church there are mental barriers to overcome. When I start with a different tact and filter the conversation by discussing church communication there is a smooth agreeable flow.
Marketing vs Communication
Marketing is by definition simple and at the same time complex. By default is seen by its tools rather than by its function. People often equate marketing with advertising. Advertising is merely a component of marketing. Marketing as a discipline is a set of strategies and tools that help communicate a story.
To communicate – is to use a written, verbal, video, or personal medium to say something…or tell your story.
I have had people argue with me that marketing and communication are two completely different and distinct disciplines because university programs offer separate and distinct degree programs for them. I see that too.
It is not that I do not know the difference or the interrelated components of the two but I am curious what your thoughts are. I am calling on this community of readers to chime in and share your insights on the differentiation or complimentary nature of marketing vs. communication in the context of being applied to a church.
Following this post I will write some more thoughts but I wanted to poll you for your wisdom. I think the discussion will more effectively broaden the scope and application of principles from marketing and communication to ministry.
Please share your thoughts now in the comments section below…even if you only have a sentence!Tweet