Comments on: Marketing or Communication http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/ Small Business Marketing and Church Marketing Resources Wed, 09 May 2012 20:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: How to Turn Your Customers into Salespeople | http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-973 How to Turn Your Customers into Salespeople | Sat, 12 Dec 2009 20:31:52 +0000 http://navigateyourmarketing.com/?p=1518#comment-973 [...] think of marketing as direct mail, commercials, and etc…not realizing what it actually is. Marketing is communication and everything you do communicates. Marketing is tied into everything you [...] [...] think of marketing as direct mail, commercials, and etc…not realizing what it actually is. Marketing is communication and everything you do communicates. Marketing is tied into everything you [...]

]]> By: What is the Main Difference Between Marketing Like Jesus and Marketing Like the Devil? | http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-970 What is the Main Difference Between Marketing Like Jesus and Marketing Like the Devil? | Fri, 11 Dec 2009 15:42:39 +0000 http://navigateyourmarketing.com/?p=1518#comment-970 [...] Marketing is communication. It’s telling people about the benefits of something AND asking them to experience it themselves. It becomes viral when people who experience the benefits (are  impressed by it) start telling other people about it. And the greatest form of marketing is not direct mail, not ads, not cold calls, not commercials, but service: service that exceeds expectations . [...] [...] Marketing is communication. It’s telling people about the benefits of something AND asking them to experience it themselves. It becomes viral when people who experience the benefits (are  impressed by it) start telling other people about it. And the greatest form of marketing is not direct mail, not ads, not cold calls, not commercials, but service: service that exceeds expectations . [...]

]]> By: David Tonen http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-927 David Tonen Mon, 12 Oct 2009 21:58:40 +0000 http://navigateyourmarketing.com/?p=1518#comment-927 @jr: Bingo! You summed up my thoughts perfectly - and that is really why I wrote this post. I think that as new leaders ourselves, that we haev to have a gentle heart and attitude to coach those who need to be educated while being creative in the way we forge forward in helping all churches communicate with greater excellence, clarity, and creativity. In essence, we probably need both terms "marketing" and "communication" and we have to speak the language of those we are speaking to! @jr: Bingo! You summed up my thoughts perfectly – and that is really why I wrote this post. I think that as new leaders ourselves, that we haev to have a gentle heart and attitude to coach those who need to be educated while being creative in the way we forge forward in helping all churches communicate with greater excellence, clarity, and creativity.

In essence, we probably need both terms “marketing” and “communication” and we have to speak the language of those we are speaking to!

]]> By: David Tonen http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-1404 David Tonen Mon, 12 Oct 2009 21:58:00 +0000 http://navigateyourmarketing.com/?p=1518#comment-1404 @jr: Bingo! You summed up my thoughts perfectly - and that is really why I wrote this post. I think that as new leaders ourselves, that we haev to have a gentle heart and attitude to coach those who need to be educated while being creative in the way we forge forward in helping all churches communicate with greater excellence, clarity, and creativity. In essence, we probably need both terms "marketing" and "communication" and we have to speak the language of those we are speaking to! @jr: Bingo! You summed up my thoughts perfectly – and that is really why I wrote this post. I think that as new leaders ourselves, that we haev to have a gentle heart and attitude to coach those who need to be educated while being creative in the way we forge forward in helping all churches communicate with greater excellence, clarity, and creativity.

In essence, we probably need both terms “marketing” and “communication” and we have to speak the language of those we are speaking to!

]]> By: jr. forasteros http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-926 jr. forasteros Mon, 12 Oct 2009 21:17:39 +0000 http://navigateyourmarketing.com/?p=1518#comment-926 @David - I totally agree with you, and I'm excited for this new direction as well. But you know as well as I do that Western Church culture is not quite on the bleeding edge like we'd hope :) I think it's going to take a gentle guiding hand with a lot of church leaders. They're going to be stuck in old paradigms of marketing, and if we're not very careful with our language, we're going to unnecessarily alienate them. I think a lot of our problems with change in the Church come down to the new leadership not taking the time to be creative enough in our storytelling. We need to reach back while we're reaching out. Again, all IMO. @David – I totally agree with you, and I’m excited for this new direction as well. But you know as well as I do that Western Church culture is not quite on the bleeding edge like we’d hope :) I think it’s going to take a gentle guiding hand with a lot of church leaders. They’re going to be stuck in old paradigms of marketing, and if we’re not very careful with our language, we’re going to unnecessarily alienate them. I think a lot of our problems with change in the Church come down to the new leadership not taking the time to be creative enough in our storytelling. We need to reach back while we’re reaching out. Again, all IMO.

]]> By: jr. forasteros http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-1403 jr. forasteros Mon, 12 Oct 2009 21:17:00 +0000 http://navigateyourmarketing.com/?p=1518#comment-1403 @David - I totally agree with you, and I'm excited for this new direction as well. But you know as well as I do that Western Church culture is not quite on the bleeding edge like we'd hope :) I think it's going to take a gentle guiding hand with a lot of church leaders. They're going to be stuck in old paradigms of marketing, and if we're not very careful with our language, we're going to unnecessarily alienate them. I think a lot of our problems with change in the Church come down to the new leadership not taking the time to be creative enough in our storytelling. We need to reach back while we're reaching out. Again, all IMO. @David – I totally agree with you, and I’m excited for this new direction as well. But you know as well as I do that Western Church culture is not quite on the bleeding edge like we’d hope :) I think it’s going to take a gentle guiding hand with a lot of church leaders. They’re going to be stuck in old paradigms of marketing, and if we’re not very careful with our language, we’re going to unnecessarily alienate them. I think a lot of our problems with change in the Church come down to the new leadership not taking the time to be creative enough in our storytelling. We need to reach back while we’re reaching out. Again, all IMO.

]]> By: David Tonen http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-925 David Tonen Mon, 12 Oct 2009 15:01:13 +0000 http://navigateyourmarketing.com/?p=1518#comment-925 I want to thank everyone for their input. This is a really great discussion and there is a lot to think about. I appreciate all of you! @Kenny: Thanks for this series of thoughts - I think that "marketing" enhances the communication of the Gospel message and it helps to "communicate" it in a way the recipient can connect or relate to it. @jr: Grateful for your 2 cents - as the tools available to marketers advance with technology, marketing becomes more of a conversation that the historic one-way blast. As you mention the transparency and authenticity that then results helps people appreciate the message you deliver and to interact and respond to it until their trust level is elevated and the fear is removed. Cool eh? @Kerry:To answer your question, yes, it is an oversimplification to think of marketing as only employable tools. You are right, good branding and proper use of "social media" (as an example) strategically and intentionally create great branding and facilitate the conversation that makes the marketing of our message much more two way. These tools not only help us build trust and share our message but allow those listening to engage us with their thoughts, questions, and reactions. That's relationship marketing - which is the best sales and marketing you could posibly employ! I want to thank everyone for their input. This is a really great discussion and there is a lot to think about. I appreciate all of you!

@Kenny: Thanks for this series of thoughts – I think that “marketing” enhances the communication of the Gospel message and it helps to “communicate” it in a way the recipient can connect or relate to it.

@jr: Grateful for your 2 cents – as the tools available to marketers advance with technology, marketing becomes more of a conversation that the historic one-way blast. As you mention the transparency and authenticity that then results helps people appreciate the message you deliver and to interact and respond to it until their trust level is elevated and the fear is removed. Cool eh?

@Kerry:To answer your question, yes, it is an oversimplification to think of marketing as only employable tools. You are right, good branding and proper use of “social media” (as an example) strategically and intentionally create great branding and facilitate the conversation that makes the marketing of our message much more two way. These tools not only help us build trust and share our message but allow those listening to engage us with their thoughts, questions, and reactions. That’s relationship marketing – which is the best sales and marketing you could posibly employ!

]]> By: David Tonen http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-1402 David Tonen Mon, 12 Oct 2009 15:01:00 +0000 http://navigateyourmarketing.com/?p=1518#comment-1402 I want to thank everyone for their input. This is a really great discussion and there is a lot to think about. I appreciate all of you! @Kenny: Thanks for this series of thoughts - I think that "marketing" enhances the communication of the Gospel message and it helps to "communicate" it in a way the recipient can connect or relate to it. @jr: Grateful for your 2 cents - as the tools available to marketers advance with technology, marketing becomes more of a conversation that the historic one-way blast. As you mention the transparency and authenticity that then results helps people appreciate the message you deliver and to interact and respond to it until their trust level is elevated and the fear is removed. Cool eh? @Kerry:To answer your question, yes, it is an oversimplification to think of marketing as only employable tools. You are right, good branding and proper use of "social media" (as an example) strategically and intentionally create great branding and facilitate the conversation that makes the marketing of our message much more two way. These tools not only help us build trust and share our message but allow those listening to engage us with their thoughts, questions, and reactions. That's relationship marketing - which is the best sales and marketing you could posibly employ! I want to thank everyone for their input. This is a really great discussion and there is a lot to think about. I appreciate all of you!

@Kenny: Thanks for this series of thoughts – I think that “marketing” enhances the communication of the Gospel message and it helps to “communicate” it in a way the recipient can connect or relate to it.

@jr: Grateful for your 2 cents – as the tools available to marketers advance with technology, marketing becomes more of a conversation that the historic one-way blast. As you mention the transparency and authenticity that then results helps people appreciate the message you deliver and to interact and respond to it until their trust level is elevated and the fear is removed. Cool eh?

@Kerry:To answer your question, yes, it is an oversimplification to think of marketing as only employable tools. You are right, good branding and proper use of “social media” (as an example) strategically and intentionally create great branding and facilitate the conversation that makes the marketing of our message much more two way. These tools not only help us build trust and share our message but allow those listening to engage us with their thoughts, questions, and reactions. That’s relationship marketing – which is the best sales and marketing you could posibly employ!

]]> By: Kerry Bural http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-923 Kerry Bural Mon, 12 Oct 2009 04:11:45 +0000 http://navigateyourmarketing.com/?p=1518#comment-923 David, Good discussion. Is it an oversimplification to think of marketing as the tactics we employ through which communication is accomplished? If we are intentional about good branding, that communication will be two-way and relational. FWIW. Kerry David,

Good discussion.

Is it an oversimplification to think of marketing as the tactics we employ through which communication is accomplished?

If we are intentional about good branding, that communication will be two-way and relational.

FWIW.

Kerry

]]> By: Kerry Bural http://navigateyourmarketing.com/2009/10/07/marketing-or-communication/comment-page-1/#comment-1401 Kerry Bural Mon, 12 Oct 2009 04:11:00 +0000 http://navigateyourmarketing.com/?p=1518#comment-1401 David, Good discussion. Is it an oversimplification to think of marketing as the tactics we employ through which communication is accomplished? If we are intentional about good branding, that communication will be two-way and relational. FWIW. Kerry David,

Good discussion.

Is it an oversimplification to think of marketing as the tactics we employ through which communication is accomplished?

If we are intentional about good branding, that communication will be two-way and relational.

FWIW.

Kerry

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